Yaron is leading a new Coastal Development strategy for the City of Tel Aviv, stemming from the Tel Aviv-Yafo’s prime commitment to it’s residents and visitors. He presents a comprehensive vision for the city’s coastline, in his own worlds: “Our coast is our front yard – this is where we entertain, get together and relax – this is our most valued common asset. Managing and preserving this asset is a balancing act, especially on a city level – a balancing act for positive management.”